150
Minutes of movement a week, the WHO guideline for adults.
World Health Organization
For companies
REVOLUTIONIZING
WHAT A CORPORATE
WELLNESS DAY
LOOKS LIKE
Corporate sports and wellness events, all across India.
What we are after
A HEALTHY EMPLOYEE OUT-PRODUCES YOUR EMPLOYEE OF THE MONTH
Health and wellness promoters, backed by sports science.
Our job is health literacy: showing people that living well does not cost them two or three hours out of an already packed day.
In five years we want to be the first name an Indian HR team thinks of when someone says sports day, run by people who actually studied this.
The arithmetic
MOST CORPORATE WELLNESS SPENDING IN INDIA GOES ON THE DAY, NOT ON THE 21 MINUTES
The day is the part a company can see and the 21 minutes is the part that changes anything, so the day is built to teach the 21.
21
Minutes a day. That is all the guideline actually asks for.
150 ÷ 7
9
Hours of sitting in a typical desk job, every working day.
The gap we are hired to close
Our services
FOUR WAYS WE RUN IT
Every session is hand built around what your team actually needs, on the ground you already have.
1
Team building through movement
Stations rather than one game, teams mixed across departments, everybody playing at once.
2
Health and wellness literacy
Sixty to ninety minutes on the science, and everyone leaves with a page of their own readings.
3
Corporate sports tournaments
Departments against departments over four to eight weeks, one fixture a week.
4
Family sports day
A Saturday morning that reaches the people an employee lives with.
Service one
TEAM BUILDING
THROUGH MOVEMENT
Sport already does this to people. It has been doing it since you were at school, and it does not need a workshop to help.
- Teams are mixed across departments, so nobody plays with the people they eat lunch with.
- Stations rather than one game, so everybody is playing at once.
- Something at every station that is not physical, so the fittest team does not win by default.
Half day
Up to 120 people
Stations, mixed teams, points table, debrief.
Full day
Up to 300 people
Morning and afternoon, lunch between.
Small team
8 to 25 people
One long challenge, heavy on the debrief.
Afterwards, a short written report HR can put in front of a budget conversation.
Service two · 60 to 90 minutes · 20 to 40 people
HEALTH AND WELLNESS
LITERACY WORKSHOPS
Everyone leaves with a page of their own readings and one thing to change this week, which is what separates a workshop from an hour in a chair.
Know your numbers
Athlete tests run in your office: grip strength, sit and reach, a step test, waist, a balance hold. For most people the first thing they have measured that is not weight.
21 minutes
The WHO guideline broken into something a person with a commute and a family can actually do.
Sleep and the working week
What late calls and the phone do to sleep, and what recovery looks like when you cannot simply sleep more.
Backs, knees and shoulders
The three complaints that fill a corporate medical room. What to strengthen, what to rest.
Women at work, and movement
Activity through the menstrual cycle, through pregnancy and after it. This was the subject of Parthav’s masters. HR asks for it, and almost nobody can deliver it.
Eating around the working day
Canteen food, meetings through lunch, the four o’clock crash. Plus water and heat for staff who work or commute outdoors.
Pick three or four across a quarter
Service three
CORPORATE SPORTS
TOURNAMENTS
Departments against departments over four to eight weeks, one fixture a week. Box cricket, five-a-side, volleyball, badminton, throwball, table tennis. We run the draw, the fixtures, the officials, the equipment and the standings.
W1W2W3W4W5W6W7FINAL
People come to the second fixture because of what happened in the first, and by the fourth they have a name and a group chat.
Inter company
Your business park, your industry body, your clients and your vendors. You send the invite, and we handle the format, the venue and the officiating.
Service four · Family sports day
HEALTH BEHAVIOUR RUNS IN HOUSEHOLDS
A Saturday morning: the whole office, plus partners, children and parents. Races for the under tens, a parent and child event, and the adult tournament running alongside it.
It is the one format that reaches the people an employee lives with, and the household is where the evidence says an adult’s activity is either sustained or quietly dropped.
5–10
Extra minutes of moderate activity in a child, for every 20 minutes a parent adds to their own.
Garriguet et al. 2017, 1,328 parent and child pairs
5.8×
How much more likely a child is to be active when both parents are active, against two inactive parents.
Moore et al. 1991, Framingham Children’s Study
81%
Higher odds of meeting the WHO activity guideline among adults with strong family support for it.
John et al. 2025, adult family dyads
READY TO BE PART
OF THE CHANGE?
Reach out at